Increase Profitability:
Dual Pricing Payment Solutions
Dual pricing is a revolutionary payment solution that empowers businesses to significantly reduce or even eliminate their credit card processing costs. By presenting customers with a slightly lower cash price and a slightly higher credit card price, you effectively recover the fees associated with card payments. This transparent model ensures customers have a choice while you retain more of your revenue.
Understanding Dual Pricing vs. Other Cost Recovery Methods
Dual pricing is a distinct strategy that differs from traditional surcharging or cash discounting. In a dual pricing model, the advertised price is typically the higher, card-present price, and a discount is applied for customers who choose to pay with cash or other non-card methods (like debit). This transparency, often seen at gas stations, allows the consumer to choose their preferred payment method and corresponding price. This model is generally compliant nationwide, offering a powerful way for businesses to manage and recover their payment processing expenses without simply absorbing them into their margins.
How Our Solutions Implement Compliant Dual Pricing
We specialize in helping businesses implement dual pricing solutions that are compliant, transparent, and effective. Our services include:
Dual Pricing
Feasibility & Compliance Check
We help you determine if dual pricing is a viable strategy in your state and guide you on how it differs from surcharging—so you stay aligned with current card brand and state rules.
Estimated
Savings
Analysis
We review your merchant statements to calculate the potential savings dual pricing could provide, factoring in your average ticket, transaction mix, and card type distribution.
Customer Impact & Adoption
Strategy
We provide insight into how dual pricing may affect customer behavior and help you evaluate whether the financial benefits outweigh potential customer pushback in your market.
Key Benefits of Adopting a Dual Pricing Model
Our goal is to help you implement a seamless dual pricing solution that boosts your profitability.
Stop absorbing high credit card processing fees. Contact us today to schedule your merchant statement analysis and explore how a compliant dual pricing solution can transform your business's profitability.